Open to the Public
A London Olympic Borough wanted to engage local residents with the 2012 Olympics and foster a feeling of pride in where they live. With a limited budget for tickets to the games, they were looking for a more cost effective solution to inspire thousands of local residents, in particular children and young people.
They requested a two day Winter Wonderland Festival as part of a series of events that included the Olympic Torch Relay, a visit from the Queen and a high profile music concert. They needed creative ideas for the content and advise on how best to utilise the public space available.
After visiting the site on a number of occasions we recommended the perfect activity mix to appeal to all ages. We then brought all the elements together for the event itself. The guests who attended the event were able to visit Father Christmas and his elves in an impressive Grotto, skate around a giant ice rink, ride adrenaline pumping fairground rides, win prizes on fun side stalls, have photos taken with live reindeer and penguins, take part in a treasure trail and enjoy festive snacks including candy floss, roasted nuts and popcorn.
The event was successfully published on local radio and with a poster campaign which resulted in over 12,000 people attending which was higher than the client’s brief of up to 10,000.
"Feedback from residents was great and everybody was feeling really overwhelmed and grateful to the borough for throwing such an amazing event for the community. It was also good to bring the family along and meet some neighbours." Event Manager
Highlight their status as an Olympic Borough
Inspire residents to feel proud of where they live
To assist in the regeneration of the borough
Guest feedback was excellent. The key booker commented that the activity mix was exceptional working particularly well for the quantity and demographic of the guests who attended.