World Record Breaking | Corporate Events Companies | The Big Event Company London

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Case Study

World Record Breaking

Their Requirements

Just Eat, the UK’s biggest online takeaway ordering service, wanted to bring their entire team of over 500 people together for a shared experience that would excite, motivate and engage individuals. Having experienced rapid growth in the recent years, they were keen to retain the fun working culture experienced within a smaller team, whilst offering the professionalism of a larger organisation.

Just Eat also wanted to cement their place as the market leader in their field with a vision to be the very best. An activity that could encompass all their requirements and promote the central theme of ‘world beating’ was requested.

Our Involvement

De Vere Wokefield Park was chosen as the backdrop to this two day event. The content included a number of business presentations and breakout sessions. Everything hinged around the main interactive activity that ensured delegates were fully immersed in the conference agenda.

To align perfectly with the theme of being the best, Just Eat chose the GUINNESS WORLD RECORDS Team Challenge activity. Over a 3 hour period, the group first split into teams of 8 to practise and then attempt official record attempts. Live adjudication from GUINNESS WORLD RECORDS enabled the attempts to be verified on site as it happened. The final challenge was a mass participation attempt where the whole group came together to attempt the largest ever synchronised Big Fish, Little Fish, Cardboard box dance. A street party in the evening ensured the good times and networking continued long into the night.


"So much energy, complete team participation and fun in just one & half hours. The chance to break a world record added so much value to the experience. The increased levels of drive and determination from each individual were evident throughout. Thank You." Just Eat

Key Objectives

  • Celebrate Success

  • Look to the future and be the best

  • Have fun and get to know each other better

The Results

The feedback from both the delegates on the day and the organising team from Just Eat was excellent. To cap off a successful event they broke 2 official records.